Started from Scratch: From Zero to 300+ Quality Leads in a Month with Meta Ads

About Loria Medical

Loria Medical, led by Dr. Victor Loria, is a pioneer in non-surgical male enhancement procedures. With over two decades of expertise, Dr. Loria specializes in permanent filler treatments and lengthening procedures. To expand its patient base and enhance brand awareness, Loria Medical turned to a targeted Meta Ads strategy to generate high-quality leads while navigating advertising regulations in the sensitive medical field.

Objectives

The primary objective of the Meta Ads campaign and generate more qualified leads, and enhance brand awareness for their revolutionary male enhancement procedures. Specifically, Dr. Loria wanted to:

Establish a strong social media presence through an optimized Facebook account.

Increase brand awareness and educate potential patients about non-surgical enhancement procedures.

Generate high-quality leads for consultations with Dr. Loria.

Build trust by sharing patient testimonials and positive reviews.

Challenges

Male enhancement is a sensitive and highly competitive market. Marketing for medical procedures, particularly those related to male health, presents unique challenges, including:

Sensitive subject matter
Marketing male enhancement procedures required a professional and discreet approach to engage potential clients while maintaining credibility and trust.
Ad Regulations & Compliance
Meta’s strict policies on medical advertising led to frequent ad rejections, making it difficult to communicate the benefits of the procedures effectively.
Targeting the Right Audience
Reaching men aged 30-60 who were actively interested in male enhancement while ensuring privacy and discretion required precise audience segmentation.
Account Disabling & Communication Hurdles
Meta initially disabled the ad account, requiring extensive back-and-forth with support to ensure compliance and regain access.

Solutions

We developed a comprehensive strategy to overcome these challenges and meet Loria Medical's goals. The approach included

Creative Ad Copy & Compliant Messaging: Crafted professional, informative, and policy-compliant ads emphasizing the safety, effectiveness, and long-term benefits of Loria Medical’s treatments.

A/B Testing for Optimization: Continuously tested various ad creatives, including testimonials, educational posts, and before-and-after visuals, to determine what resonated most with the audience.

Lead Generation Forms: Integrated direct lead forms within Meta Ads to streamline the consultation booking process and improve conversion rates.

Targeted Audience Segmentation: Utilized advanced audience targeting techniques to reach potential clients based on demographics, interests, and online behavior, ensuring higher engagement and quality leads.

Results

Our Meta Ads campaign delivered outstanding results for Loria Medical, significantly boosting brand visibility and lead generation. The key outcomes were