If people cannot find your website online, it is pointless to have a beautiful website that sells the best products. The higher your rank, the better it will be for your ecommerce store. Your page will get ten times more clicks if it ranks first on the SERP for a keyword. The average click-through rate of websites on Google’s second page is less than 1 per cent. Therefore, it’s imperative to fully comprehend and put into practice ecommerce SEO tips. 

Search Engine Optimization (SEO) is one of the most effective ways to reduce dependence on paid channels, rank higher in Google searches and get more organic traffic. This article is for everyone, whether you are new to ecommerce or not, go through these top 9 ecommerce SEO tips that actually work. 

What is Ecommerce Search Engine Optimization (SEO)?

Search engine optimization (or SEO) is something you need to be familiar with. Ecommerce SEO tips actually is a process of optimizing websites according to major search engines like Google, Bing and Yahoo so that your ecommerce store appears more often and ranks higher in search results.

SEO is a combination of several tactics that improve search engine performance. These include creating keyword-rich material, designing user-friendly websites, and optimizing page titles and URLs. Some of these tasks may be already done naturally, while others might be new to you. Our list of top ecommerce SEO tips covers them all.

1. Use Effective and Relevant Keywords

The right keywords can help your e-commerce website rank highly in search results. It is important to take the time to research your keywords in depth if you want to find the right ones for your business. Long-tail keywords are an excellent way to rank in markets where your rivals don’t. These keywords can help you attract the traffic you want and increase your Shopify Store Conversion Rates. 

You can think of what may be users’ queries to find the most relevant and hidden keywords. People are peculiar and will type conversational questions when they are searching for something. Consider your keywords in terms of search intents.

2. Anchor Text Should Contain Strategic Keywords

Enhancing the SEO of your e-commerce store with anchor text can be very beneficial. Your e-commerce website contains a lot of links that lead to your pages. Optimize your anchor text to bring out the best in them. Anchors can be used to give keywords a natural appearance. Nevertheless, you might also want to use targeted keywords that you hope to rank for. 

The same keywords cannot be used throughout all of your anchor texts, according to Google. A product description with good keyword links can lead visitors to similar product pages. This is one of the essential ecommerce SEO tips. 

3. Duplicate Content Is A Red Flag

Duplicate content refers to text that appears online at multiple locations, regardless of whether it’s your site or another’s. Search engines like Google have a problem with duplicate content. It’s confusing, and it’s not helpful. They don’t know which version is correct or accurate and are therefore unsure which version should rank.

Dropshipping products requires that you don’t just add the default description of the supplier. Everyone selling the same item is likely to be doing the same thing. Instead, create your own uniqueness and add your own twist to things.

It might be tempting to copy and paste the same description multiple times if you have similar products. This can reduce the rankings of both product pages. Focus on what makes each product unique and spend some time thinking about that.

4. Fast Ecommerce Website

It’s essential that your ecommerce website loads quickly to provide a great user experience. Search engines also consider speed when ranking pages. These are some technical ecommerce SEO tips to ensure your store loads quickly.

• Optimize your product images
• Configure caching
• Select a great host for your website
• Use only necessary plugins
• Maintain WordPress themes and plugins regularly.
• Code your website according to the requirements

5. Optimize Your Product Images

Images are the foundation of ecommerce stores. If you want the bots to find your images, adding excellent images is not enough. Images are the triggering factor for sales. They must be compelling, unique, and high quality. Images are a powerful SEO tool, as Google Images search results can bring a lot of traffic to your site.

Make sure that the ALT tag is filled out. This is a description in which you can add unique and valuable keywords.

6. Your URL Structure Will Be Simple For Search Engines To Crawl

Good URLs offer a great user experience. They give site visitors a preview of the page’s content. They also serve the same purpose as search engines.

Your URLs should be concise, descriptive, and clear. Keywords should also be included where possible. Site visitors should always be your top priority. However, if the URL is well crafted, a keyword can be included.

7. Achieve Rich Product Results for All Products

Product structured data is required to be eligible for rich product results, and it is one of the must-follow ecommerce SEO tips. 

Google recommends that you provide structured data on product pages and Merchant Center product feeds to get the rich product presentation format. This will allow Google to understand how to extract product information to show rich results. Rich results can be displayed by Google even if your structured data is correct.

8. Ecommerce SEO Tips Include Customer Reviews

Your product pages can be converted by having reviews. This is a fact that 90% of customers will buy products with reviews. It’s best to allow customers to voice their opinions after purchasing a product.

9. Test and Target your Audience with Google Ads

Do you remember the importance of user intention? You don’t want to spend countless hours ranking for a term that doesn’t attract visitors.

Temporarily paying for placement is a great way to find out the value of ranking for a particular term. Google Ads allows you to do exactly that. It is easy to set up a campaign with the Google Listings & Ads extension and then measure your results. Although this falls under PPC, it is still considered among ecommerce SEO tips.

CONCLUSION

Search engines want to deliver the best results possible for their users. Search engine optimization is possible if you are attentive to your users and offer them a wonderful experience. Hence it is much necessary in this competitive online world to follow these ecommerce SEO tips. 

The best course of action is to outsource your ecommerce SEO to a digital marketing firm because it is difficult for online store owners to devote their time to fixing SEO problems with their websites. Owners of various types of ecommerce sites frequently contact Base2Brand, a Mohali-based SEO agency. Feel free to comment below if you would like to discuss your SEO project.