INTRODUCTION

Experts in the field of digital marketing and people who have good experience in running the
paid advertisement campaigns have suggested that the majority of the advertisements running on
the internet are simply a waste of money. What did it mean? It means the majority of the paid
advertisements running on the internet are insufficient to get the results out because they are not
made as per the algorithms or the basic rules of the paid advertising campaign are also
overlooked.

Well, the experts strongly believe that if you are the one who is running the paid advertisement
campaigns; you need to bring creativity in the way you function and make the campaign work.
There is a reason for this. The market in which you are making your paid advertisements run is
quite dynamic. This means that you can go with the same formula or the technique even the next
time. You need to innovate and bring some creativity to the content which you are publishing
and the paid advertisement campaigns too.

Let me make it clear even if you have the creativity but lack the very important aspect of the
strategy; believe me, your hard work will go to waste. You need to have a strategy that is going
to get you a high level of return on your paid advertisement campaign. The strategy formulation
can’t be learned overnight. There are a lot of things which one needs to keep in mind while one
thinks or creates the strategy of the paid advertisement campaigns.

Well, people all around this field believe that the process of making or creating a paid
advertising campaign is both a science as well as an art. There are reasons behind this statement.
As a science, there are a set of principles and rules which have to be followed while the paid
advertising campaign is set up. But as mentioned above, the market in which we are working is
highly dynamic.

What did it mean? It means that the old set of rules and the regulations can help you to make a
paid advertisement campaign but believe me it is never going to work and is never going to give
you the results you want. The reason is that this set of rules are with everyone. Everyone uses
this set of principles to make their paid advertisements campaign work.

Well, the same strategy and the same rules and policies can never give you the desired results in
this field. So, here comes the point of creativity. The whole process of making the paid
advertising campaign is also an art as it involves the mere and the major level of creativity. Your
creativity can make the paid advertisement campaign a great success. Because everyone searches
for something new. And this creativity does not come in a single day. It requires a lot of

experience and a good knowledge of the fact that how the paid advertisement campaign work
and how to enhance the results.

There is another point to be mentioned that there is always a potential chance to maintain a good
return on investment and CTR by just having the right ad copy optimization. Google ads have
been seen as a better and a good deal by many people all around the globe for the paid ad
campaigns. The reason is the widespread usage of Google in the world. Well, if you know some
important and wonderful hacks, it becomes very easy and stress-removing to create a paid ad
campaign which is going to yield you a good profit and the review from a customer who got
satisfied with your work.

But before we share some important hacks with you, there are certain basics you need to know
about the paid ad campaign. There are two terms which we are going to use every widely now. If
you will be knowing the meaning of the terms then it will become more interesting and worthy
for you to learn about the hacks and also to implement them in the real life.

WHAT IS ROI?

We have been using the term ROI quite largely since you have started reading our today’s blog.
Don’t get confused. Let me explain to you what does it mean. Well, it stands for the return on the
investment. What does it measure? Well, it measures the return which you have yielded on a
certain amount of the investment which you have done. It is a percentage that shows and
describes how much profit you have received if you have invested a certain amount of the
money.

Well, in the field of the paid ad campaign it depicts how much we have created or generated
wealth by making a particular paid advertising campaign on air. It depicts that how many more
consumers of the product or the service have been added with the help of the paid ad campaign
which we have created.

Well, this is the percentage which comes up after the deduction of all sorts of the expenses which
have been incurred on the paid ad campaign and other expenses too. This percentage can also be
seen as the percentage which depicts the profitability and the success of the organization and the
paid ad campaigns.

Well, this is also true that the organization with a good ROI has better goodwill. This will again
be helpful to attract more consumers.

WHAT IS CTR?

It is very important to know the correct meaning and the aspect of this term. This is because it is
going to make the business sustain and flourish. Let me explain it to you. The term CTR stands
for the full form click-through ratio. This ratio depicts, how many people have clicked on the

link which you have provided out of the people who have received the advertisement or the mail
or have viewed the page. Look this is very important to make sure that the paid advertisement
campaign has a good click-through ratio. The reason is that it is the main purpose behind making
a paid ad campaign right? Why do we do the paid ad campaign so that; a large number of people
view our page or the website and add up to the customer list?

But if you don’t have a good click-through ratio; believe me, you are not going to sustain it in a
long run.

This is the measure of the fact that how successful was the online paid ad campaign was. A good
ratio directly says and gives you the signal to continue with the way you are going with the very
few changes whereas the poor ratio is the direct depiction of the fact you need to make sure that
the strategy you were using earlier is changed as soon as possible.

The reason is that the poor ratio directly shows that the paid ad campaign has failed and if you
do not think once again about the strategy you may not be able to prevent the losses. Well, what
are the ways, how can you increase the click-through ratio? We will discuss all these things in a
short while!

WHY IS IT IMPORTANT TO HAVE HIGHER ROI AND GOOD CTR?

Let me talk about the reasons behind having the higher CTR or the click-through ratio. If your
paid ad campaign has a good or high click-through ratio it means that you have got many clicks
on the link which you have provided with your advertisement. Now, if there are more clicks this
means more amounts of people are going to come to your website or whatever is the end location
which you have selected by giving the links. More people in the desired area mean more
probability and the chances of getting the chance of making the potential consumer the actual
consumer. Simply there is a direct relation between the fact of having higher click-through ratios
and the higher sales and the higher purchases. The business with the higher click-through ratio
easily gets the investments from the people as the investor knows that the good click-through
ratio sooner or later is going to get him a good amount of profit. Well, there is another point
which you need to know. If you want to have a good ranking of your ad then the best and the
most straightforward way is to get a high click-through ratio. Because the platform has an
algorithm that works on the fact that the higher the click-through ratio the higher the ad ranking.

Well, now let me tell you that why you’re paid ad campaign needs to have a higher ROI or the
return on the investment? Well, if for a while we put away the aspect of the paid ad campaign; it
becomes easy to know that why do we calculate the return on the investment. The first reason
behind it is that it shows and gives a better measure of productivity. This means that if you have
a higher or good return on investment ratio, it means you are moving towards the state of
profitability and if you have a poor or bad ratio it is the indication of the fact that you need to make sure that you change your plan and the strategies. Well, it helps to measure the fact that
what we the goal and how much we have achieved so far. Moving on it also helps to analyze the
fact that how much we have spent on a particular thing and how much is it going to return us.
Well, as mentioned above, if the organization has a good return on investment the investors are
attracted like the honey bees to the honey.

If we now specially compare it to the fact of the paid ad campaigns, if there is a good or higher
return on the investment, it is a sign that the campaign is running on its best front. There is again
like click-through ratio is the direct relation with the better campaign with the better ratio of
return on the investment. Also, it gives a base to make a comparative study that is the campaign
going well as compared to the campaigns run previously or run by the competitors. It helps to
make a comparative study and come with the possible changes which can be done to make the
campaign more successful and more worthy. And as mentioned above if the campaigns have a
high rate of returns on the investment, it is a good symbol and is going to enhance the goodwill
of the organization and will in the future help you to get the investors for your future campaigns.

So, these were the most important reasons that why you need to have a high rate of return on the
investment and also higher click-through ratios.

HOW CAN YOU ACHIEVE THE GOAL OF HIGHER ROI AND DOUBLE
YOUR CTR?

Now, when we know the basics and the reasons behind the fact of having a good click-through
ratio and a high rate of return on the investment, it is very essential to know the ways which will
help you to achieve this goal. Here we go!

1. SCAN YOUR ACTUAL COMPETITOR:

The majority of the people running or making these ad campaigns fail to get to the point that who
is the actual competitor of the brand. They get confused with the brand selling the same type of
goods or services. But let me tell you that it is not always the one who is selling the same type of
goods and the services. There are certainly many other things too which can change or reflect
this assumption. For example, for the brand making the shirts, the biggest competitor is going to
be the brand that makes the shirts, but believe me, there is a twist here. There may be a chance
that your biggest competitor here is the discount sites.

So, you need to make sure you have a good mind to study the market and find out the correct
competitor of your paid ad campaign and make it a successful one!

2 .ARE YOU USING THE OBSESSIVELY TEST HEADLINES?

Well, people who have expertise in this field and also have a good experience of making a paid
ad campaign, believe the fact if you go with the obsessive test headlines they can either be a

successful one they may become a reason for the unseen losses. Well, they use the term that they
can either make or destroy the ad campaign. Well, this notion rises on the fact that if you are the
one who is simply just copying what others are doing while making an ad campaign, believe me,
you are going to not even sustain for a day. You need to come with the originality. But it does
not mean that this originality leads to such obsessive headlines which make you down. You need
to be mindful while you select the heading because if chosen correctly, can help you to generate
a huge view. So, keep this hack in the mind.

3. DON’T FORGET TO INCLUDE THE SOCIAL PROOF IN THE AD:

Don’t forget to include the proofs of the things. Especially the social proofs. The reason behind
this is that consumer is more likely to trust the one who is a consumer. Because there is
psychology that says that the consumer is not going to give wrong feedback. So, this is the
reason that why the companies and the brands spent a lot while making a relative study. They
approach the influencer and many other types of the mean which will help them to make the
consumers believe that the ad is true.
Well, this is an old technique, but believe me, this is one of the most effective ways to increase
the rate on the investment and also to increase the click-through ratios.

4. USING THE QUESTION-ANSWER TECHNIQUE:

Well, when we talk about how to increase the click-through ratio the best way here is to make
the questions the essential part of your paid ad campaign. This is the best way to force the viewer
to stop and just think and also to click on the link to search more. This is not only a good way to
increase the click-through ratio but is also a good way to increase the time spent by the
consumers on the website.
Well, you should trigger the emotions of the consumers and should try to work accordingly. If
you are successful in appeasing the consumers believe you have won the game. You will be the
one who will make the most successful paid ad campaign. Because at the end of the day it all
about knows how your viewer or the consumer is going to act in a certain situation.

CONCLUSION:

So, it was a long blog, but what is the crux here? The simple way to enhance the rate of return on
the investment and the click-through ratio is to make your way out of that of the competitors.
Think about the originality of the things you are doing. You also need to know who your actual
competitor is. You may consider the similar brands your competitors but the reality may change
the state of your paid campaign soon. So, make sure you do the correct study of the emotional
content of the viewer and let him view what he wants to view! There is always a hope to make a
successful paid ad campaign.