We Didn’t Just
Build A Company.
We Built What Businesses Need Next.
From performance marketing to intelligent business systems, every chapter of Base2Brand has been shaped to solve bigger challenges.
2020
Where the Journey Began
One vision. A small team. Limitless ambition.
Base2Brand was founded by Arti Bhatia with a clear purpose: to help businesses build a stronger and more visible digital presence. We began as a digital marketing company, offering SEO, PPC and social media marketing services. Our focus was simple—understand each brand, reach the right audience and turn marketing efforts into measurable business growth.
- Base2Brand founded by Arti Bhatia
- SEO, PPC and SMM services launched
- First client campaigns delivered
- Our performance-driven culture established
2021
Expanding into Web Development
Marketing created visibility. Technology created possibility.
As our clients grew, they needed more than campaigns. They needed high-performing digital platforms that could support their next stage of growth. In 2021, Base2Brand expanded into website design and development, helping businesses create faster, more engaging and conversion-focused websites using WordPress and other modern technologies.
- Website development division launched
- WordPress development introduced
- Design and development teams expanded
- End-to-end digital projects delivered
2022
Entering the Shopify Ecosystem
From building websites to building complete commerce experiences.
In 2022, we entered the Shopify ecosystem and began creating scalable online stores, customised storefronts and purpose-built Shopify applications. This chapter strengthened our expertise in ecommerce and led Base2Brand to become a Shopify Plus Partner, with the company also listed in the Shopify Partner Directory.
- Shopify store development launched
- Custom Shopify app development introduced
- Became a Shopify Plus Partner
- Listed in the Shopify Partner Directory
2023
Moving into Software Development
More complex challenges demanded more powerful technology.
By 2023, our work had expanded beyond websites and ecommerce. Businesses needed platforms designed around their unique teams, processes and growth plans. We launched our software development practice to build custom web applications, internal platforms, APIs and enterprise-grade digital products that solve real operational challenges.
- Software development practice launched
- Custom business applications delivered
- API and third-party integrations expanded
- Enterprise development capabilities strengthened
2024
Connecting Enterprise Operations
The next step was not another platform. It was a connected ecosystem.
In 2024, Base2Brand advanced into enterprise technology, including IFS solutions, operational platforms and complex system integrations. We began helping organisations connect teams, workflows and business data through technology designed to improve visibility, efficiency and decision-making.
- IFS-focused solutions introduced
- Enterprise workflows developed
- Complex system integrations delivered
- Operational technology capabilities expanded
2025
Building Intelligent and Connected Solutions
Automation became smarter. Systems became more connected.
In 2025, we entered a new era of innovation through AI automation, IoT systems and intelligent system integrations. Our teams began developing solutions that automate repetitive work, connect physical and digital environments, improve access to real-time information and support faster business decisions.
- AI automation services launched
- IoT system development introduced
- Intelligent integrations implemented
- Automated business workflows expanded
2026
A Full-Service Growth and Technology Company
Six years of evolution have brought every capability together.
Today, Base2Brand is a full-service performance marketing and technology company. We combine marketing strategy, creative execution and software engineering to help businesses attract customers, improve operations and scale confidently. Our capabilities now span performance marketing, custom software development, CRM development, ERP solutions, ecommerce, AI automation and enterprise system integration.
- Full performance marketing capabilities
- Custom CRM and ERP development
- AI-powered business automation
- Integrated marketing and technology delivery
Every team is Part of One System.
Different disciplines. Shared standards. One connected team working toward meaningful business outcomes.
Development
32 humansOur developers transform complex requirements into secure, scalable and user-focused digital platforms.
Performance Marketing
18 humansOur marketing team combines strategy, data, creativity and continuous optimisation to drive measurable growth.
Artificial Intelligence
14 humansOur AI specialists develop intelligent workflows, automation systems and practical AI solutions for modern businesses.
Design
12 humansOur designers create distinctive digital experiences that bring together brand identity, usability and conversion.
Sales and Strategy
10 humansOur strategy team identifies opportunities, understands business challenges and connects clients with the right solutions.
Operations
8 humansOur operations team keeps projects organised, communication clear and delivery aligned with the highest standards.
The Principles at the Centre of Everything We Build.
We continuously explore better ways to solve problems, improve experiences and create lasting business value.
“Base2Brand began with a belief that businesses should not have to choose between creative thinking, effective marketing and powerful technology. Over the past six years, we have evolved from a digital marketing team into a multidisciplinary growth and technology company. Every new capability was introduced in response to a real business challenge faced by our clients. We are proud of how far we have come, but we are even more excited about what we can build next. ”
The best part of our story
Is What We Build Next.
Six years have shaped our expertise. The next chapter will be defined by the businesses, technologies and transformations we create together.