Base2Brand
Retail & Consumer

Industries / Retail

Unified commerce that personalizes at omnichannel speed.

We bring unified data fabrics, demand AI and customer copilots to Tier-1 retail — lifting conversion, margin and lifetime value while collapsing the back-office cost-to-serve.

Sovereign-grade engineeringSOC 2 · ISO 27001 readyProduction deployments
0%
Conversion ↑
0x
Personalization Lift
0%
Site Availability
0/7
Care Coverage
INDUSTRY THESIS

01 — Thesis

Customers shop one brand. Retailers run twelve systems.

Unified commerce was a promise. For most retailers, it’s still a stitched-together set of channels with the customer carrying the seams. AI does not fix this on its own.

We re-architect retail around a customer-grade data fabric, with demand AI, pricing intelligence and copilots wired into store and digital channels. The same brand. The same experience. Across every shelf.

Industry Challenges

The gravity retail has been carrying.

We start every engagement by being precise about the failure modes you are operating around — because that is what your roadmap is really about.

01

Channel Silos

Store, e-com and marketplace data unlinked at the decision layer.

02

Demand Volatility

Forecasts fail at promo, NPD and weather edges — stockouts and markdowns compound.

03

Margin Pressure

Promo dependency, price drift and basket dilution erode unit economics every quarter.

04

Workforce Productivity

Store associates underserved by tooling — high turnover, low conversion.

05

Consent & Privacy

Region-specific consent regimes and identity fragmentation cap personalization.

06

Back-Office Drag

Manual finance, claims and merchandising tasks eat margin.

PLAYBOOKS · MISSION DOSSIERS

Five dossiers. One retail mission.

How we run a retail engagement — from unified commerce to customer intelligence — as a fan of focused dossiers.

5 DOSSIERS
03 / 05
Industry Architecture

A reference architecture for retail.

A unified-commerce reference architecture for omnichannel retail — stitched at the customer, not the channel.

ComposableObservableReplaceableAuditable
L07

Customers

Store, app, web, voice

L06

Channel Layer

POS, e-com, marketplace, social

L05

Commerce Workflow

OMS, payments, fulfilment

L04

Enterprise Systems

ERP, CDP, CRM, WMS

L03

Data Platform

Customer 360 fabric, lineage

L02

AI Layer

Demand, pricing, copilots

L01

Decision Intelligence

Causal commerce models

CURRENTLY IN PRODUCTION

What we are building for modern retail

Six categories of commerce intelligence systems, shipped into production — connecting customers, channels, operations, data and AI.

Personalized assistance across every channel.

Customer Copilots

AI copilots that guide customers through discovery, recommendations, support, loyalty and checkout journeys across web, app and store.

24/7 supportPersonalized journeysOmnichannel ready
Program 01 / 6Engage →
Technology Ecosystem

A stack chosen for retail — deliberately.

We commit to a small, opinionated stack per industry — with the right escape hatches when your enterprise demands them. Below is the working ecosystem for this practice.

Cloud

L01
  • AWS
  • Azure
  • GCP
  • CDN edge

AI

L02
  • LLMs
  • Recommender systems
  • Causal ML
  • Vision AI

Data

L03
  • Lakehouse
  • CDP
  • Identity graph
  • Lineage

Security

L04
  • PCI-DSS
  • ISO 27001
  • Consent ledger
  • Zero-Trust

Commerce

L05
  • Composable / MACH
  • OMS
  • PIM
  • Payments

ERP / CRM

L06
  • SAP
  • Oracle
  • Salesforce
  • Dynamics

Analytics

L07
  • Power BI
  • Tableau
  • Looker
  • dbt

Automation

L08
  • UiPath
  • n8n
  • Camunda
  • Temporal
Start a Transformation

Tell us the hardest clinical problem you've postponed.

A senior partner replies within 24 hours with a tangible plan, validated against your protocols, payers and regulators.

24-hour senior responseMutual NDA availableOutcome-instrumentedProduction-grade
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