Base2Brand
Automotive & Mobility

Industries / Automotive

Software-defined vehicles. Software-defined business.

We build the connective tissue between vehicle, dealer, customer and OEM — unifying telemetry, software updates, service and commerce into one continuous experience.

Sovereign-grade engineeringSOC 2 · ISO 27001 readyProduction deployments
0%
Manufacturing Yield ↑
0x
OTA Velocity
0%
Telemetry Coverage
0/7
Fleet Cadence
INDUSTRY THESIS

01 — Thesis

The vehicle is becoming a platform. The OEM is becoming a software company.

Customers no longer judge a vehicle on its first delivery. They judge it on every OTA release, every dealer interaction, every service event. The lifetime relationship is the product.

We design and ship that lifetime layer — vehicle-to-cloud telemetry, OTA, connected services and intelligent dealer + service operations — with regulatory compliance in every region you sell in.

Industry Challenges

The gravity automotive has been carrying.

We start every engagement by being precise about the failure modes you are operating around — because that is what your roadmap is really about.

01

Vehicle Telemetry Fragmentation

ECU, IVI, telematics and ADAS data streams disconnected from cloud platforms.

02

OTA + SDV Complexity

Software-defined vehicle releases need eval, rollback and dealer / customer comms loops.

03

Customer 360 Gaps

Dealer, finance, service and OEM data unlinked at the customer.

04

Service Quality Variance

Service experiences vary wildly across dealer networks and regions.

05

Compliance + Cybersecurity

UN R155 / R156, GDPR, DPDP and regional safety frameworks layered together.

06

Margin Under Pressure

EV transition, supplier shocks and software costs compress traditional margin pools.

PLAYBOOKS · MISSION DOSSIERS

Five dossiers. One mobility mission.

How we run an automotive engagement — from connected vehicles to lifetime customer operations — as a fan of focused dossiers.

5 DOSSIERS
03 / 05
Industry Architecture

A reference architecture for automotive.

A vehicle-to-cloud reference architecture for software-defined mobility — telemetry, OTA, service and commerce, in one fabric.

ComposableObservableReplaceableAuditable
L07

Vehicles

ECU, IVI, ADAS, telematics

L06

Edge / Connectivity

Vehicle gateway, 5G, V2X

L05

Mobility Workflow

OTA, service, parts, finance

L04

Enterprise Systems

DMS, ERP, CRM, supplier

L03

Data Platform

Vehicle 360 fabric, lineage

L02

AI Layer

Predictive ops, copilots, agents

L01

Decision Intelligence

Yield, LTV, dealer performance

CURRENTLY IN PRODUCTION

What we are building for mobility platforms

Six categories of automotive intelligence systems, shipped into production — connecting vehicles, dealers, customers, service workflows and AI.

AI support across ownership journeys.

Dealer / Customer Copilots

Multilingual copilots that help customers, dealers and service teams manage vehicle queries, service updates, warranty support and ownership workflows.

47% deflectionDealer assist24/7 support
Program 01 / 6Engage →
Technology Ecosystem

A stack chosen for automotive — deliberately.

We commit to a small, opinionated stack per industry — with the right escape hatches when your enterprise demands them. Below is the working ecosystem for this practice.

Cloud

L01
  • AWS Auto
  • Azure Mobility
  • GCP Auto
  • Edge

AI

L02
  • Vision AI
  • Predictive ops
  • LLMs
  • Speech AI

Data

L03
  • Vehicle Lakehouse
  • Lineage
  • Causal ML
  • Streaming

Security

L04
  • UN R155 / R156
  • ISO 21434
  • ISO 27001
  • Zero-Trust

DMS / ERP

L05
  • SAP
  • Oracle
  • Dynamics
  • Custom DMS

Service

L06
  • ServiceNow
  • Salesforce
  • Custom CRM
  • Pega

Analytics

L07
  • Power BI
  • Tableau
  • Looker
  • Causal ML

Channels

L08
  • Vehicle IVI
  • Mobile
  • Dealer apps
  • Voice
Start a Transformation

Tell us the hardest clinical problem you've postponed.

A senior partner replies within 24 hours with a tangible plan, validated against your protocols, payers and regulators.

24-hour senior responseMutual NDA availableOutcome-instrumentedProduction-grade
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