Google updates its underlying algorithm hundreds of times a year. Both minor (frequently) and major (infrequently) updates aim to improve search results quality. While most changes are not noticeable, some Google latest algorithms can significantly impact search results order.
Brands and websites that value the organic search channel must regularly monitor search results for any changes and follow any guidance provided by Google regarding pending or completed updates.
Google ranking algorithms change all year, which causes rank fluctuations in search results. Google latest algorithm is rolled out in March on product reviews. This is the third time Google has released a confirmed update on product reviews. Find below the complete information about this update.
Google Updates March 2022 Product Reviews
The third version of Google’s product review update has begun rolling out. This update is a search ranking algorithm upgrade that aims to rank product review related content on search engines that are most useful and helpful to users.
The first product review update was launched on April 8, 2021. The second was launched on December 1, 2021. Now, the third version has been launched on March 23, 2022. This is Google latest algorithm update for product reviews.
Google Product Reviews Update
Google’s product reviews update will promote content that goes beyond the standard template information found on the internet. Google stated that it would promote product reviews that are not processed and shaped to mislead buyers.
Google does not penalize lower-quality product reviews. Low-quality product reviews mean to say, thin content that summarizes a bunch of products. But, if such content is provided, you will feel like a penalty.
According to Google, this isn’t technically a penalty. Google rewards sites that have more informative review content and rank higher than yours. Technically, the update should only affect product reviews content.
What is New in the Update?
Google latest algorithm update is on product reviews, and it is the part of first two updates regarding product reviews. The updates on the product reviews are focused on tracking the high-quality product reviews.
The product reviews update from Google will help users to get good and relevant purchasing advice through review content. Google will reward those websites with a higher rating, which will help users to find good review content.
What Is Important In The Product Reviews Update
You can include in-depth information such as the advantages and drawbacks of a particular item, details on how a product performs, or how it differs from previous versions.
Get feedback from real users of the product. Show what the product looks like and how it is used.
Google latest algorithm allows additional information in product reviews, such as audio or visuals, that goes beyond what the manufacturer offers.
What Should You Do With Google Latest Algorithm?
You should check your ranking if your website contains product reviews. Is your Google organic traffic increasing, decreasing or staying the same?
You will want to make sure that your product reviews are unique and stand out from other sites in the long term.
This product review update may also be beneficial for those who were affected by Google page ranking algorithms.
It is now essential to add real reviews of products rather than fake ones. Google latest algorithm will track websites with authentic reviews to reward them with a high ranking. On the contrary, websites with misleading product reviews may not be penalized, but they will find it hard to rank their pages.
Google has Released Three New FAQs
Are product reviews relevant to comparison reviews and ranked lists?
Yes. All types of product review content are eligible for Google latest algorithm. You may need to show expertise and strengthen authenticity in a shorter format due to ranked lists. This can be done by citing relevant results and including original images of product tests.
What are the suggestions for product reviews that recommend the “best” products?
If you choose to recommend a product as being the best overall or for a specific purpose, please tell the reader why. What makes the product stand out from other products on the market? In what ways is the product suited for its intended purpose? Include first-hand evidence to support your claim.
Should I write reviews that cover multiple products?
You can write both a highly-rated ranked list of similar products and single-product reviews for each product. This is a good way to make your review stand out. It is important to ensure that both the ranked and single-product reviews are well-written.
Google Latest Algorithm to Write Reviews
Google has published new guidelines for writing reviews in conjunction with the March 2022 product update. This is to make sure they meet the quality criteria of the search engine.
Get feedback from real users of the product. Display the product’s appearance and demonstrate how it is used.
You can include additional information, such as audio or visuals, that goes beyond what the manufacturer offers.
You can include in-depth information such as the advantages and drawbacks of a particular item, details on how a product performs, or how it differs from previous versions.
Discuss similar products or what makes a product different from its competition
Google provides additional guidance if you are reviewing multiple products and intend to recommend the “best” product overall.
If you are recommending a product to be the best overall or for a specific purpose, make sure you include the following information:
What makes the product stand out from other products on the market?
What makes the product so well-suited to its intended purpose?
You can use first-hand evidence to back up your claims
Google latest algorithm on product reviews states that it is fine to write individual reviews of products, even if they have been included in a ranked listing.
Conclusion
Google latest algorithm for product reviews is intended to reward website owners who publish authentic product reviews. The update from Google may affect many websites. Hence it is better to make your product’s intended purpose and give real evidence to back up your declarations.
