Digital technology is rapidly changing the ways of thinking and the execution process of many impossible things. Specifically, this technology is proving to be more beneficial steroids side effects for men bodybuilding for small merchants and growing business holders.
Businesses of all sizes are in a race to sell their products and services online. Apart from a physical store, they are emphasizing more on selling products through online stores.
A famous eCommerce giant named Shopify is in the trend among merchants because it has made it possible to build up a business by creating an online store.
For new merchants, there would be many questions regarding shifting their business to the online world.
Fortunately, Shopify offers an easy user interface and online help where merchants and customers can operate according to their experience.
This post is a guide for business owners on why Shopify is the best and what are Shopify benefits to them.
What is Shopify?
Probably you have heard from your friends Why you should choose Shopify? And still not getting perfect answers to your questions and thinking, What is so special about Shopify?
It is Software developed to provide an e-commerce platform. This platform allows merchants and businesses to build online stores for selling and shipping their products and services.
Moreover, this eCommerce giant allows merchants to make their eCommerce websites and sell products through Shopify POS. Shopify’s operational features are suitable for beginners and growing merchants as well.
Shopify benefits for businesses are more likely than WordPress benefits for bloggers. While it offers an online commercial platform to sell products and services, WordPress offers bloggers to post their blogs.
What is Shopify POS and Shopify Lite?
Most people do not know the difference between them. They assume they are a trouble to understand. There is a minimal and straightforward difference between Shopify POS and Shopify Lite.
Shopify POS is a point of sale application for merchants to sell their products through physical stores while showing their availability on the online store.
In addition, it allows merchants to accept payments through their iPhone or Android phones.
On the other hand, Shopify lite is a service or plan for those business owners who are selling their product through their existing website.
The existing website means the websites that Shopify does not host.
It allows such business owners to sell their products with a Buy Button under its name. It is a paid and affordable plan that is being used by a large number of businesses.
How Does Shopify Work, and What is the main purpose of Shopify?
This platform is a cloud-based solution, and it uses software as a service (SaaS) for selling and payment purposes.
Being a cloud-based solution, users do not worry about maintaining software, upgrading, and looking after the webserver.
It is a flexible and affordable platform where new merchants and customers can use the interface without any problem.
It allows business owners to customize their eCommerce websites with a new theme and features. An inbuilt shopping cart solution enables selling products smoothly and managing inventory without any mistakes.
Moreover, this platform allows merchants to sell products at different locations, social media platforms, and online marketplace.
All the jobs, including selling, shipping, payment, inventory, and product management, are done by it for the merchants.
Shopify’s Payment features help merchants not set a particular payment method; it accepts all the popular payment methods people use nowadays.
Purpose Or Reasons To Use Shopify
Are you wondering what Shopify is used for?
The primary purpose of this e-commerce giant is to provide an online space for businesses of all sizes so that they can sell their services and products globally.
In addition, it has a secondary purpose of enabling a portal for customers where they can shop anything they want without any inconvenience.
There are different products and services that people can sell or buy through this platform. Find out what you can sell or buy on Shopify in the next section.
Shopify Apps You Must Have :
Shopify offers the liberty to enhance the features and interface of your online store after installing additional plugins.
You can find many free and premium plugins in the Shopify App Store, which can be used to add more fascinating features to your online store.
- Product Personlizer :
Customers like to see the live preview of their personalization. Product Personalizer has unlimited customization and product preview features. Basically, it automatically provides customers with some preferences that further help to reduce delivery time.
- Shogun Page Builder :
It is a powerful plugin to increase store growth by focusing on customers. Shogun Page Builder boosts online stores’ conversions and decreases bounce rate. These features further help to drive more purchases.
- Referral Candy :
This plugin helps businesses to run referral programs on their online stores. You can reward your customers for referrals and account for how much additional sales your online store has made.
- Recharge App :
Recharge App helps business owners to manage subscriptions on their online store. Apart from making integration with Shopify, it also helps to accept payments from many payment systems.
- Klaviyo :
This app helps to make contact with customers. Customers can text you about their queries and for a better understanding of a product. Klaviyo is a powerful tool to keep the conversation going on with SMS and emails.
What can you sell on this platform?
Manufactured product
Why Shopify is the best? It allows selling almost every physical product.
Manufactured products are physical products that are made by hand or machine. It includes all you buy from the nearby market, such as groceries, food, jewelry, cosmetics, clothes, shoes, etc. You can sell or buy anything on this platform.
Books and Literature
Booksellers are now selling books through online stores. You can buy now-famous writers’ new publications, school books, and college books as well.
Ticket Booking
Ticket booking for different transport mediums is possible on Shopify managed online stores. You can get a considerable discount on purchasing tickets here. If you are hosting an event, then this is the best platform for selling tickets.
Digital Products
Apart from selling physical products, Shopify also allows you to sell digital products, including e-courses, designs, ebooks, songs, templates, etc.
What are the benefits of using Shopify?
Buyers and sellers can experience plenty of Shopify benefits. Apart from attracting customers to a product, it offers many other benefits to merchants.
Read below What makes Shopify unique.
Ease of Selecting a Domain name
While you will register for an online store on this platform, you will be directed to add your domain name.
In case you have no domain name, then you can buy through Shopify at affordable prices.
Mobile-friendly Interface
Most people search for products and services through their smartphones. It offers a mobile-friendly interface of your online store to your customers.
Its elegant themes help to attract a large number of customers to the online store. One can enjoy all the services after installing the Shopify app and making an account in it.
Help and Support
Shopify’s all-day support to clients has made it a big giant in the e-commerce market. Its around-the-clock customers’ support from experienced and professional people help to solve any technical issue happening with the online store.
Social media connectivity
Shopify allows you to integrate your social media profiles to your store. It means, along with selling through an online marketplace, you can also sell your products and services through social media platforms.
Selling through social media is the best way to target your relevant customers. It is also a good way to market your product and service to a large audience.
Plugin for more features
Shopify offers the liberty to enhance the features and interface of your online store with additional plugins.
You can find many free and premium plugins in the Shopify App Store, which can be used to add more fascinating features to your online store.
No content management issues
Shopify benefits include no issue regarding content management. Website owners often encounter many content management issues on their websites, but Shopify stores helps you to manage your content easily.
Online store owners do not need to worry about editing tag pages, submitting site structure, url structure, page title and meta descriptions.
How to open an online store with Shopify
Do you know why Shopify is the best?
It gives leverage to open an online store by yourself. You can run your online store within 15 minutes.
Follow the process to open an online store for you and know what makes your store unique from others.
Open an account on Shopify
First of all, open the Shopify website on your laptop or phone and make a new account by adding some details, including name, email address, password, and store name.
Make sure to give a unique name to your online store so that people could attract to it. Store name should match with your products and service.
Purchase domain name
After opening an account on Shopify, the next step is to purchase a domain name for your online store. Open the dashboard in your account, then click on Add Domain.
Here you can switch to your old domain or purchase a new one on Shopify. Choose the domain name from a list and click on the set domain name.
Alternatively, you can purchase a domain name by your store name with a 14 days trial period.
Add product data
Once you have opened an account by your store name on Shopify, the next step is to add your products data to the store’s website.
Shopify will take you to the admin screen on your website to customize your store according to your products and customers’ requirements.
Customize your store
After adding your product and service to the store, you need to quickly customize the store to experience Shopify benefits.
Go to the dashboard and select to customize your store. In the customization section, you will change the theme, set the logo, decide which product to appear on the homepage.
Optimize Store for SEO
Like blog websites, e-commerce websites also need to be optimized with SEO.
SEO brings traffic to your store website, and the traffic is further used to generate customers for the products.
It would help you to rank higher on Google than your competitor. And people will see your online store on the top of Google’s first page.
It is perfect for small businesses
Though this platform is worthful to all merchants and businesses, specifically growing and small businesses have many progressive opportunities.
It has cost-effective plans for small businesses with no hidden charges. They can start with a basic plan that includes a gift card, fraud analysis, discount creation, inventory control and generating reports.
They can showcase their product in a large online marketplace in the starting phase of their business.
Difference between Shopify and WordPress
Most people consider Shopify and WordPress alike to each other. Shopify is an ecommerce service provider that hosts online store websites. On the other hand, WordPress is Software for website customization.
Customizing a website blog on WordPress needs more technical skills than opening an online store on Shopify. There are many Shopify benefits over WordPress
Though you can open an e-commerce site on WordPress, it takes more steps and technical knowledge of developing websites.
In addition, purchasing a domain for an online store on WordPress is more costly than buying it on Shopify. To access full features, you also need to add more plugins in the WordPress online store, but Shopify does not push users to spend money on plugins.
Effective Ways To Grow Your Shopify Store
Establishing a solid web presence is necessary to grow your online store. You need to market your product and services on several platforms to attract relevant customers to your store.
To grow in the competitive e-Commerce market, you need to follow the tips given below.
Create Ads for your online store
Ads are the most effective ways to increase products’ online sales. Run attractive ads on all social media platforms, including Facebook, Instagram, Google, and other social networks.
Before running the ads, identify on which platform your relevant audience visits more.
Publish Blog Post
Adding blog posts to your online store’s website is essential to let people know about your product and services. The blog post can push up your online store’s traffic. Invest in ads to attract organic traffic to your website.
Invest in Shipment tracking
It is necessary to check real-time updates of deliveries. Always put shipment tracking in auto. It is helpful to lower your logistics cost.
In addition, shipment tracking is also helpful for customers; they can better understand package status.
Cost of building an online store on Shopify
Pricing plays a vital role if you are a beginner in e-commerce. To comply with the budget and provide Shopify benefits to businesses of all sizes, this e-commerce giant has different plans to meet different requirements. Check below some popular plans that Shopify is offering.
- Its basic plan costs you 28$ per month. It is better for merchants looking to grow in the online marketplace.
- Shopify lite plan up to 9$ per month, and it is applicable for businesses with a domain name registered with other hosting service providers. Such companies will only get the Buy button under the Shopify name.
- The next is Shopify Plan that is suitable for growing businesses. They need to spend 79$ per month for making a Shopify online store.
If you own a Shopify store or are willing to open a new one for your business, then you can share your thoughts below in the comment section. We will guide you with valuable information regarding your queries.
