In the past few years, Shopify has seen an immense increase in e-commerce and its popularity shouldn’t come as a surprise. Generating Shopify sales is now the goal of every merchant selling online. 

It is designed to allow users to build their own highly scalable online store with many built-in features and an array of apps. It lets businesses sell their goods directly through their websites and across various marketplaces and social media.

Making a Shopify store is not the first step in creating a profitable e-commerce business. The difficulty lies in creating an outstanding product line for generating Shopify sales. 

In the case of many small-scale businesses, the main reason for not achieving their targets is that they are not in line with their approach. Or, they didn’t have strategies in the first place.

This is a step-by-step guideline to get your initial Shopify store sales. We’ll discuss how to win the first sales and grow your business’s momentum, so you can make more sales as you grow.

Design Marketing Emails That Generate Shopify Sales

With your lead capture plan in place, you can start designing emails to keep your name in people’s minds and generate new Shopify store sales.

If you invest every dollar in email marketing for ecommerce, the ROI is 45 dollars. Making a small investment and earning 45x returns is an easy decision; hence don’t cut corners on your email marketing campaigns.

To make use of that email list effectively, you’ll need to create a plan based on the segmentation process and drip sequences of emails.

Segmentation lets you speak more directly to customers who have diverse needs, thereby increasing the Shopify sales.

Increase Engagement With Push Notifications And SMS

Email marketing is just as important as SMS marketing. It is possible to send marketing messages directly into the purses and pockets of your clients.

If they opt-in correctly, customers are delighted to receive promotions and offers through text messages and prefer SMS over other communication methods.

In a world where the average rate of opening for marketing emails is 18 per cent across all industries, the open rate for SMS messages could be up to 98 per cent. Furthermore, these messages are typically read within 90 seconds after receiving.

It is also possible to go the alternative of not revealing your identity with push notifications. When users opt-in to receive push notifications, you can send them important reminders when they shop, but without having to collect customer data. This is the best way to generate Shopify sales. 

Begin With Measurable Goals

After Creating A Shopify Store, it’s essential to put a plan in place to establish your objectives. It’s impossible to control what you don’t know about, so your goals must be measurable and actionable.

Shopify Analytics works for tracking inventory and Shopify sales; however, it is not able to do attribution, which is its weakness. It might not be a huge thing at first, but your attribution must be accurate once you begin creating advertising campaigns. 

If not, you’ll be wasting your advertising budget. We suggest using an external analytics tool that you can trust, such as Google Analytics.

Create a Clear Call-to-Action

CTA is a hyperlink or button that communicates the desired action for your visitors to your website. The action can differ between pages, and the different CTAs have different purposes during the entire customer journey.

In 2010, viewers used to spend around eighty per cent of their time looking at content that was above the fold. Recent studies have shown that the behavior of users has changed, and the amount of time they are spending looking at material above the fold decreased to 57 per cent. Whatever the case, the placement of the CTAs higher than the fold remains vital.

Run Paid Social Media Ad Campaigns

To increase the number of visitors and Shopify sales, you must ensure that you place your company in front of your ideal clients. By using paid social media ads, you can develop highly targeted campaigns that provide targeted ads to customers with the highest likelihood of clicking and buying your items.

Upsell Your Products

In many companies selling cross-selling and upselling could prove more efficient than getting an entirely new customer. Some customers aren’t aware that premium products are offered or require more proof to determine if the upgrade (or package) will be more appropriate for their needs.

Integrate Instagram

With more than 500 million daily user-bases, Instagram is one of the most popular social media apps around. It connects users with influencers, brands, and other users.

Suppose you can take captivating photos and use hashtags in a strategic manner and publish at the appropriate times. In that case, you’re on the right track to creating a huge Instagram following of users with interest in your product. 

The most important thing to improve your natural Instagram presence is engaging with your fans. Try running contests or even going into the back of the house to show the process of developing your product. 

 In order to promote your ecommerce business, including the products you sell in your Instagram stories and posts gives your customers a clear way to purchase. This is crucial to increasing Shopify sales. 

Start A Store On Facebook

Even though Facebook has seen a variety of modifications, it’s an effective platform for social networking as well as online marketing.

It’s relatively easy to begin selling products through the Facebook store. Even better is that your Facebook store is able to integrate directly into your  ecommerce store on Shopify which means you don’t need to maintain a separate inventory. 

Engage Your Customers At Online Stores Via Live Chat

This is crucial to increase Shopify sales. There are many other effective ways to connect with site customers and visitors besides email. For instance, you could make use of live chat to interact with customers on your website.

Some live chat platforms let you target specific browsers to specific pages after they have visited your site for a set duration or through the mailer.

 Live chat also allows users to engage directly with your customers so that you can address questions from customers while they’re looking to purchase.

Include Videos Of Testimonials On Conversion Pages

Reviews and testimonials from customers are potent forms of proof from social media that draws and converts more clients. It is possible to use videos to inform customers about the great customer experience you’ve provided in the past.  

You can include video testimonials for any of the primary conversion pages, such as your collection and product pages, home page and checkout. It will help you to increase Shopify sales and trust of customers in your products. 

SEO

After you’ve done the work to improve and update your online store, the next step is to do all you can to make sure that users find it on the internet. Each Shopify store comes with SEO tools that you can utilize to make your store more noticeable to search engines and attract customers to yours.

Don’t count solely on Shopify’s built-in SEO tools. Be sure to do the right thing to ensure your website is SEO-friendly. 

Conclusion

There are numerous opportunities for growing Shopify sales. This article offers ten tips that you can implement beginning as a beginner. Contact Base 2 Brand for expert help on how to increase Shopify sales in no time.