Back to marketingMarketing // Case Study · TechCity

TechCity

Phone Repair Services | Australia | Local SEO + GMB Optimisation

Driving Local Visibility & Store Growth

INDUSTRYPhone Repair Services
MARKETAustralia
CAMPAIGNLocal SEO + GMB Optimisation
TIMELINE2–6 Months
FOCUS:
Local VisibilityRankingsCustomer EngagementCallsStore Visits

01Performance Metrics

Local SEO + GMB Optimisation + Off-Page SEO

The Results

0+
Monthly Organic Clicks
0,000+
Monthly Impressions
Top 0–3
GMB Rankings Across Locations

02Local Search Visibility

6 Target Keywords

Local SEO Performance: Location-Focused Optimisation

Local optimisation strengthened TechCity’s visibility across targeted locations.

Keyword Intent

Search Intent Breakdown

6 keywords
33%Authority
Local Search0117%
Local Intent0117%
Authority0233%
Commercial0117%
Engagement0117%
Local Search01
  • 01

    Location Pages

    Area-Specific Visibility

Local Intent01
  • 02

    GMB Profiles

    Top Local Rankings

Authority02
  • 03

    Local Citations

    Geographic Relevance

  • 05

    Backlinks

    Domain Strength

Commercial01
  • 04

    Website SEO

    Search Visibility

Engagement01
  • 06

    GMB Posts

    Customer Interaction

03Local Presence

4 Strategic Pillars

GMB Strategy: Strengthening Local Presence

01

GMB Optimisation

Audited and improved all profiles for accurate information, consistency, and stronger local visibility.

02

Daily Updates

Published regular offers, reviews, and service updates to keep profiles active and engaging.

03

Local Citations

Built consistent listings across relevant directories to strengthen local search signals.

04

Competitor Analysis

Reviewed competing businesses and adjusted local strategies to improve search presence.

04Implementation

Transformation Roadmap

What We Changed: Building A Stronger Local Foundation

01

Website SEO

Added strategic keywords, improved page optimisation, and developed location-specific pages.

02

GMB Profiles

Standardised and optimised profiles across all locations for better local search performance.

03

Off-Page SEO

Built quality backlinks to strengthen website authority and improve rankings.

04

Content Strategy

Added relevant SEO content to support local searches and customer engagement.

05

Local Citations

Expanded directory coverage to improve geographic relevance and consistency.

05Conversion Funnel

Visual Growth Flow

The Growth System

A connected local SEO strategy helped TechCity move from limited visibility to stronger rankings, interactions, calls, and physical store traffic.

06Capabilities

Services Deployed

Core Services

Local SEO
GMB Optimisation
Location Page SEO
Keyword Strategy
Off-Page SEO
Backlink Building
Local Citations
GMB Posts
Competitor Analysis
Website Optimisation

07Conclusion

Executive Summary

The Takeaway

01

Stronger Local Visibility

02

Top 1–3 GMB Rankings

03

Increased Customer Interactions

04

More Calls & Store Visits

Result: A focused combination of GMB optimisation, local SEO, citations, content, and off-page strategy created a stronger digital presence for TechCity across its target locations.
Chat with us