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DuraCrafts Furniture

Premium Handcrafted Furniture | Melbourne, Australia | SEO + Google Ads + Meta Ads

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INDUSTRYPremium Handcrafted Furniture
MARKETMelbourne, Australia
CAMPAIGNSEO + Google Ads + Meta Ads
TIMELINE2+ Months
FOCUS:
Organic VisibilitySalesBrand AwarenessStore Traffic

01Performance Metrics

SEO + Google Ads + Meta Ads

The Results

0+
Monthly Clicks
0,000+
Monthly Impressions
0X
Google Ads ROAS
0%
Increase in Sales

02Search Visibility

6 Target Keywords

SEO Performance: Building Visibility from Zero

400+ monthly clicks and 27,000+ monthly impressions generated from a brand-new website within two months.

Keyword Intent

Search Intent Breakdown

6 keywords
33%Commercial
Commercial0233%
Transactional0117%
Local0117%
Informational0117%
Authority0117%
Commercial02
  • 01

    Furniture Keywords

    Product + Category

  • 02

    Long-Tail Keywords

    Search Intent

Transactional01
  • 03

    Product Pages

    On-Page SEO

Local01
  • 04

    Local Searches

    Melbourne Visibility

Informational01
  • 05

    Blog Content

    Organic Growth

Authority01
  • 06

    Backlinks

    Domain Strength

03Performance Media

Campaign Channels

PPC & Paid Media

Google AdsTurning Search Intent Into Sales
Account Restructuring: Product categories • Geographic targeting • Customer intent
Conversion Tracking: Purchases • Form submissions • Phone calls
Ad Optimisation: Product-focused creatives • Improved messaging • Campaign refinement
Audience Targeting: Melbourne furniture searches • Relevant customer audiences • High-intent users
Result: 5X ROAS with a 200% increase in sales.
Meta AdsBuilding Awareness and Store Traffic
Awareness Campaigns: Reached relevant audiences with premium furniture and craftsmanship-focused creatives.
Location Ads: Targeted customers around the physical store to encourage visits and local engagement.
CBO & ABO: Tested audience segments and budget structures to identify responsive audiences.
Promotional Campaigns: Seasonal offers • Summer Sales • Black Friday Promotions
Video Ads: Showcased the physical store, products and craftsmanship to build customer confidence.

04Implementation

Transformation Roadmap

What We Changed

01

SEO

Built organic visibility through keyword research, on-page SEO, content and backlinks.

02

Google Ads

Restructured campaigns and tracking to capture high-intent furniture searches.

03

Meta Ads

Expanded brand awareness while supporting online sales and physical store visits.

04

Local SEO

Focused on Melbourne-based searches to reach nearby furniture buyers.

05

Website

Improved product discovery and conversion-focused user experience.

05Conversion Funnel

Visual Growth Flow

The Growth System

SEO, Google Ads and Meta Ads worked together to build visibility, attract relevant audiences and generate measurable sales growth.

06Capabilities

Services Deployed

Core Services

SEO
Google Ads
Meta Ads
Keyword Strategy
On-Page Optimisation
Local SEO
Content Marketing
Conversion Tracking
Audience Targeting
Campaign Optimisation

07Conclusion

Executive Summary

The Takeaway

01

SEO built visibility from zero.

02

Google Ads captured active demand.

03

Meta Ads strengthened brand awareness.

04

Local campaigns supported store traffic.

05

Conversion tracking improved paid performance.

Result: Stronger visibility, higher sales and improved digital performance for DuraCrafts Furniture.
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