Back to marketingMarketing // Case Study · Rolly Receipts

Rolly Receipts

Eco-Friendly Receipt Solutions | USA | SEO + Email Marketing

INDUSTRYEco-Friendly Receipt Solutions
MARKETUSA
CAMPAIGNSEO + Email Marketing
TIMELINE3 Months+
FOCUS:
Organic VisibilityB2B GrowthLead GenerationCustomer Retention

01Performance Metrics

SEO + Email Marketing

The Results

Top 0
Product Keyword Rankings
0%+
Email Open Rate
0–20%
Email CTR
ALL 0
States Reached

02Search Visibility

6 Target Keywords

SEO Performance: Ranking for Product-Based Searches

Rolly Receipts achieved top 1 rankings for multiple product-based keywords while increasing clicks and impressions.

Keyword Intent

Search Intent Breakdown

6 keywords
50%Commercial
Commercial0350%
Authority0117%
Informational0117%
Local0117%
Commercial03
  • 01

    Product Keywords

    Product Visibility

  • 02

    Long-Tail Keywords

    Industry Searches

  • 03

    On-Page SEO

    Page Optimisation

Authority01
  • 04

    Backlinks

    Domain Growth

Informational01
  • 05

    Content Strategy

    Organic Visibility

Local01
  • 06

    Local SEO

    Business Discovery

03Email & Retention

5 Strategic Pillars

Email Marketing: Turning B2B Outreach Into Revenue

01

List Building

Industry segmentation • Lead magnets • Free samples • eBooks

02

Personalization

Business-specific messaging • Engagement segmentation • Regional targeting

03

Educational Content

Product benefits • Sustainability • Cost savings • Success stories

04

Automated Campaigns

Welcome emails • Lead nurturing • Cart abandonment • Follow-ups

05

A/B Testing

Subject lines • Email designs • CTAs • Send times

04Implementation

Transformation Roadmap

What We Changed

01

SEO

Improved search visibility through keyword mapping, on-page optimisation, content and backlinks.

02

Content Strategy

Created product-focused content targeting businesses searching for eco-friendly receipt solutions.

03

Email Marketing

Built segmented campaigns to educate prospects and generate B2B opportunities.

04

Marketing Automation

Introduced nurturing workflows to maintain engagement and encourage conversions.

05

Customer Retention

Used personalized follow-ups and targeted offers to encourage repeat purchases.

05Conversion Funnel

Visual Growth Flow

The Growth System

SEO created organic visibility while email marketing nurtured business prospects, supported conversions and encouraged repeat purchases across the U.S.

06Capabilities

Services Deployed

Core Services

SEO
Email Marketing
Keyword Strategy
On-Page Optimisation
Content Marketing
Link Building
Audience Segmentation
Email Automation
A/B Testing
Lead Nurturing

07Conclusion

Executive Summary

The Takeaway

01

SEO built product visibility.

02

Content attracted relevant B2B searches.

03

Email marketing educated potential buyers.

04

Automation nurtured prospects.

05

Segmentation improved engagement.

Result: Rolly Receipts expanded from a regional business to a nationwide presence across all 50 states, supported by stronger search visibility and email-driven growth.
Chat with us