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Loria Medical

Medical Services | USA | Meta Ads + Lead Generation

From Zero to 300+ Quality Leads

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INDUSTRYMedical Services
MARKETUSA
CAMPAIGNMeta Ads + Lead Generation
TIMELINE3 Months
FOCUS:
Lead GenerationBrand AwarenessConsultation BookingsCampaign Optimisation

01Performance Metrics

Meta Ads + Lead Forms + Audience Targeting

The Results

0+
Quality Leads in One Month
0% Increase
Consultation Bookings
0% Lower
Cost Per Lead
Meta Ads + Lead Forms + Audience Targeting
Strategy

02Paid Social Performance

6 Target Keywords

Meta Ads Performance: Targeted Lead Generation

A targeted and compliant Meta Ads strategy helped Loria Medical generate 300+ quality leads in a single month.

Keyword Intent

Search Intent Breakdown

6 keywords
17%Conversion
Conversion0117%
Demographic0117%
Engagement0117%
Informational0117%
Trust0117%
Optimisation0117%
Conversion01
  • 01

    Lead Forms

    Consultation Leads

Demographic01
  • 02

    Audience Targeting

    Relevant Prospects

Engagement01
  • 03

    Ad Creatives

    Brand Awareness

Informational01
  • 04

    Educational Content

    Audience Education

Trust01
  • 05

    Testimonials

    Credibility

Optimisation01
  • 06

    A/B Testing

    Campaign Performance

03Lead & Campaign Strategy

5 Strategic Pillars

Campaign Strategy: Building A Compliant Lead System

01

Compliant Ad Messaging

Developed professional and policy-conscious messaging suited to a sensitive medical advertising category.

02

Creative Testing

Tested educational content, testimonials, and different creative formats to identify stronger engagement.

03

Lead Generation Forms

Used direct Meta lead forms to simplify the consultation enquiry process.

04

Audience Segmentation

Refined audience targeting around relevant demographics, interests, and online behaviour.

05

Account Recovery

Worked through Meta’s account restrictions and support process to restore advertising access.

04Implementation

Transformation Roadmap

What We Changed: Establishing A Stronger Digital Presence

01

Facebook Presence

Optimised the social media presence to build credibility and create a stronger brand foundation.

02

Ad Creatives

Developed professional graphics and educational social content for audience engagement.

03

Audience Strategy

Refined targeting to improve lead relevance and campaign efficiency.

04

Lead Generation

Streamlined consultation enquiries through integrated lead forms.

05

Campaign Optimisation

Continuously tested and refined messaging, creatives, and targeting to reduce CPL.

05Conversion Funnel

Visual Growth Flow

The Growth System

A structured Meta Ads system helped Loria Medical build awareness, attract relevant prospects, and increase consultation opportunities while navigating a highly regulated advertising environment.

06Capabilities

Services Deployed

Core Services

Meta Ads
Lead Generation
Audience Targeting
Lead Forms
Ad Creative Development
A/B Testing
Social Media Marketing
Campaign Optimisation
Compliance-Focused Messaging
Conversion Optimisation

07Conclusion

Executive Summary

The Takeaway

01

300+ Monthly Leads

02

50% More Consultation Bookings

03

30% Lower CPL

04

Stronger Brand Awareness

Result: Targeted audience segmentation, compliant messaging, creative testing, and lead-generation optimisation helped Loria Medical build a scalable Meta Ads acquisition system.
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