AI Everything Abu DhabiVIS Learning
Education Consultancy | Australia | Google Ads + Meta Ads + Lead Generation
Generating 15,000+ Student Leads
01Performance Metrics
Google Ads + Meta Ads + SEO + Lead NurturingThe Results
02Acquisition Strategy
6 Target KeywordsLead Generation Performance: Multi-Channel Acquisition Strategy
A multi-channel strategy helped VIS Learning generate 15,000+ qualified leads while reducing CPL by 35%.
Search Intent Breakdown
- 01
Google Ads
Student Leads
- 02
Meta Ads
Lead Generation
- 03
Landing Pages
Course Enquiries
- 04
SEO Content
Search Visibility
- 05
WhatsApp & Email
Lead Conversion
- 06
Influencer Outreach
Brand Reach
03Lead & Campaign Strategy
6 Strategic PillarsCampaign Strategy: Building A Scalable Lead System
Google & Meta Ads
Targeted high-intent students searching for Australian education and visa-related services.
Landing Pages
Created focused landing pages with clear CTAs, testimonials, and streamlined enquiry forms.
SEO & Content
Published search-focused blogs and guides to capture students researching study opportunities in Australia.
WhatsApp & Email Nurturing
Used personalised follow-ups to keep prospects engaged and support the conversion process.
Influencer Engagement
Worked with student-focused influencers and communities to expand awareness and generate enquiries.
Performance Optimisation
Used campaign data and A/B testing to refine targeting, creatives, landing pages, and CPL.
04Implementation
Transformation RoadmapWhat We Changed: Strengthening Student Acquisition
Paid Advertising
Built targeted Google and Meta campaigns around high-intent education searches.
Landing Page Optimisation
Improved page structure, trust elements, forms, and CTAs to support higher conversions.
SEO Strategy
Expanded organic visibility through keyword-focused content and authoritative backlinks.
Lead Nurturing
Introduced structured WhatsApp and email follow-ups to improve lead engagement.
Audience Strategy
Refined targeting based on campaign performance and student behaviour.
05Conversion Funnel
Visual Growth FlowThe Growth System
A connected acquisition and nurturing system helped VIS Learning scale lead generation, lower CPL, increase enquiries, and support higher course enrollments.
06Capabilities
Services DeployedCore Services
07Conclusion
Executive SummaryThe Takeaway
15,000+ Qualified Leads
35% Lower CPL
Higher Course Enrollments
Stronger Brand Awareness